Public Relations Society of India (PRSI)

Public Relations Society of India (PRSI), the national association of PR practitioners was established in 1958 to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.

The society functioned as an informal body till 1966 when it was registered under the Societies Registration Act XXVI of 1961, with headquarters in Mumbai. The father-figure of professional PR practitioners in India, Kali H. Mody, was the founder President of PRSI from 1966 to 1969. Chapters were launched in Mumbai, Delhi, Chennai and Kolkata till 1969.

Earlier in 1965, another professional body, the ‘Public Relations Circle’ was founded and registered in Kolkata. It was the first ever association of professional PR practitioners in Eastern India and was doing commendable work. However, at the First All India PR Conference in 1968, at New Delhi members of the Public Relations Circle, Kolkata, unanimously decided to disband the regional organization to strengthen the national body, thus forming the Kolkata Chapter of PRSI, in 1969.

The management of the Public Relations society of India is vested in the National Council, consisting of representatives elected by all the regional chapters.

The members of the society are public relations practitioners from Multinationals, Government, Public and Private Sector, Academics and PR consultants.

Membership

MEMBERSHIP FORM

The membership of the society is open to any person and also to any firm, body corporate or association. Such memberships take effect on admission and classification at the discretion of the National Council.

Each application for membership is forwarded by the Regional Chapter to the National Council for consideration with their recommendations regarding acceptance and classification, and forwards the same to the Secretary-General for consideration of the National Council.

 
There are following categories of membership:

Members;
Life Members;
Associate Members;
Honorary Members; and
Student Members

The society is recognized as the national PR organization by the International Public Relations Association, and is one of the founder members of the Global Alliance of Public Relations and Communications Management.

The Regional Chapters of the society regularly organize seminars, lectures and discussions on various facets of public relations. In order to promote professional training, the Chapters run, with the collaboration of universities and colleges, professional programme on public relations for students of management, PR, advertising, mass communication and journalism. PRSI today have 32 Chapters and 3000 strong membership.